Multimedia Solutions have developed its m-platform which is a Mobile Business Intelligence (MBI) Solution. This platform allows companies to analyse customer browsing patterns, customer profiles, as well as trends and usage patterns on their mobile website (mobisites) so content can be customised accordingly. The customised content can then be presented back to customers on the mobisite.

Furthermore, the m-platform is integrated with a companies' back-end IT systems, enabling them to match products, services and specials to customers' needs.